Content - Sentiment

Content - Sentiment

β€œπŸŸ’ Amazing! πŸš€β€, β€œπŸŸ‘ Good start but could be better. πŸ€·β€β™€οΈβ€, β€œπŸ”΄ Not very nice. πŸ˜¬β€

are all things your might have seen your community members say. From now on, though, you need not worry about not knowing what emotional tone their messages carry, as…

πŸš€
we just released the widely requested Content: Sentiment feature!

πŸ‘©πŸ½β€πŸ­ How does it work?

  • we pass the contents of your member activities to theΒ Amazon Comprehend API, which returns their sentiment and confidence score
  • if you think the automatically assigned sentiment is not up to snuff, we allow for manual overwrite of the sentiment value
  • we also plot charts ofΒ Overall SentimentΒ andΒ Sentiment Over TimeΒ for keywords to help you understand sentiment trends
  • you can also use the newΒ Activity Sentiment filterΒ to hone in on a specific sentiment subset (for example, just activities with negative sentiment to understand what your community members dislike)
  • the technical nitty-gritty
    • we sentiment-scored 30days worth of activities for our users + any new activity that will come in
    • β€£
      the thresholds based on which we assign the call out (such as "Overwhelmingly positive") in the overall sentiment chart can be found here πŸ‘‡
      threshold
      condition
      SLIGHTLY POSITIVE
      if positive over 50%
      VERY POSITIVE
      if positive over 65%
      OVERWHELMINGLY POSITIVE
      if positive over 80%
      SLIGHTLY NEGATIVE
      if negative over 50%
      VERY NEGATIVE
      if negative over 65%
      OVERWHELMINGLY NEGATIVE
      if negative over 80%
    • the activity types we score are listed inΒ this doc

πŸ“½οΈIf video is more your jam, check out this Loom demo!

πŸ§™πŸ½β€β™€οΈWhy is it awesome?

  • because you can now understand the emotional tone of your community contributions
  • observe trends such as β€œIs my negative sentiment ratio decreasing?”
  • in tandem with our keywords feature, evaluate, for example, the reception of new features