The Member Growth - Cumulative report helps you understand community member growth.
Calculation
For each period, the total volume of members is counted.
No churn edge case
It is normal for this metric to only keep increasing over time. In Ahoy, we are combining member data across all community platforms (integrations) a member is part of. Therefore, if a member leaves one (or all) of these platforms, they are still counted as a member in Ahoy, as we are still keeping their data and they might become active via another integration down the line. For a more detailed view into the integration member count, take a look at the Member Growth - Integration breakdown report.
Archiving a member edge case
When archiving a member in Ahoy, we are hiding data of all archived members throughout their history, meaning archiving a member does not cause a dip in the data but rather a decrease over the whole data set.
If there is anything you would like to change or need help with, please contact your success manager, and in case you don't have one yet, please drop us an email at support@ahoyconnect.com